Welcome to MMIS-654
Electronic Commerce on the Internet


The technological and advances of the Internet and the Web have had a profound impact on the way we interact and provide services to all lines of business. The explosive growth of the Internet is touching and changing the lives of practically everyone on the planet, from high-tech company professionals to pre-elementary students. It is imperative that anyone dealing with information systems have a solid understanding of the principles of electronic commerce (or e-commerce) to become aware of how it can be used to gain (or not) competitive advantage.

This course is designed to mesh current thinking relative to the implementation of e-commerce in organizations and provide fundamental understanding of the logics behind e-commerce and Web-based systems for business purposes. The course includes reading, assignments, and an e-commerce development site proposal plan project.



MMIS-654 -  Electronic Commerce on the Internet (3 credits)
Fall 2017 - August 21, 2017 - December 10, 2017, Online

 PROFESSOR'S INFORMATION:

 PROFESSOR'S INFORMATION:

   

Name:

Dr. Yair Levy
Professor of Information Systems and Cybersecurity

Address:

Nova Southeastern University
College of Engineering and Computing (CEC)
The DeSantis Building, room 4058
3301 College Avenue
Ft. Lauderdale, FL 33314

E-mail:

levyy@nova.edu (please send all correspondence via e-mail)

Phone:

954-262-2006 (for faster respond, send me your phone number via e-mail & I will be happy to call you back)

Fax:

954-262-3915

Prof.'s Web Site:

http://cec.nova.edu/~levyy/

Levy CyLab:

http://CyLab.nova.edu/

Class Web Site:

In BlackBoard via https://sharklearn.nova.edu/

Office Hours: 

As needed, just drop me an e-mail to schedule.

 

 

 E-MAIL COMMUNICATION:

Send me all correspondence to levyy@nova.edu. When sending me e-mail, please make sure to:

  • Send me e-mail from your NSU e-mail address ONLY -- this is CEC policy! (Also note that e-mails sent from non-NSU e-mail address maybe detected as spam and will not be received or answered!)
  • Type "MMIS-654" in the subject line.
  • Type your full name in the message.
  • Type your BlackBoard username in the message.
  • Type your NSU e-mail address in the message.
  • When sending issues about group work, please clearly indicate the group letter you're in.

E-mails usually are answered within one business day, although in most cases, I will answer you even before. If I'm out of town, then I will probably answer it when I get back or have access to the Internet while on travel.

 COURSE DESCRIPTION:

    The combination of the computer and the Internet has created an incredible market-space. This course examines the foundation, operation, and implications of the Internet economy. Students will participate in an Internet shopping experience, analyze a company that focuses on e-commerce, and learn about all the ingredients needed to engage in electronic commerce. Topics include Internet technologies, online market mechanisms, interactive customers, e-commerce Infrastructure, building an e-commerce website, online security and payment systems, e-commerce marketing concepts, e-commerce marketing communications, ethical, social, and political issues in e-commerce, online retailing and services, online content and media, social networks, auctions, and portals, as well as business-to-business (B2B) e-commerce: supply chain management and collaborative commerce.
    E-commerce is an extremely exciting field. By all means, to get the most out of this course, strive to have fun, both when participating in class and when working on assignments. I think and hope that you will enjoy it.

 REQUIRED TEXTBOOK:

 

 

Laudon, K. & Traver, C. G. (2014). E-Commerce 2014 (10th ed). Prentice Hall.

ISBN-10: 013302444X
ISBN-13: 978-0133024449
Newer editions or the 9th ed or 8th ed of this textbook are also OK for this course.
This text book is also available as a Nook study e-book.

 

 

 EXIT COMPETENCIES:

Upon successful completion of this course, the student will have a good understanding of electronic commerce concepts including:

  1. Information dissemination via Internet technologies
  2. Marketing concepts related to the Internet including business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C), and consumer-to-business (C2B)
  3. Display the skills required to market individuals and organizations on the WWW
  4. Analyze strengths and weakness of Internet commerce and compare those areas to traditional commerce mechanisms
  5. Assess the commercial potential of Internet related businesses
  6. Display an understanding of opportunities and leading edge practices in electronic publishing, electronic shopping, electronic distribution, and knowledge creation
  7. Discuss the problems surrounding electronic commerce including security, privacy, new business processes and adoption issues, intellectual property protection, disclaimers of liability, and trans-border commerce

 MINIMUM PRIOR COMPETENCIES:

Students entering this course should be familiar with:
1. Using a computer and office document applications
2. Using Internet and the Web

 INSTRUCTION METHODS AND TOOLS:

This course will utilize BlackBoard as the delivery tool. Assignments, WSJ summaries, and class discussions will take place in the BlackBoard site assigned to this course.

 ASSIGNMENTS:

There will be two major assignment, three minor assignments, and 10 mandatory (out of 12) discussion topics in this course. Assignment No. 1 will be a report of Internet purchasing experience and information security related to that purchasing experiance. Assignment No. 2 will help students select an industry and propose a development plan for e-commerce site, while the three minor assignments include summaries of technology related articles from the Wall Street Journal (WSJ) to allow students to get used to managerial articles. There will also be 10 required to postings (out of the 12 topics corresponding to the 12 chapters) for discussion via the e-discussion tool. Additional information on each assignment is provided under the assignment guidelines in the "Course Content" section of the course's BlackBoard site or within the appropriate area. The guidelines for the discussion topics will be provided directly in the e-Discussions area related to that topic.

NOTE: This course does not include programming assignments.

 WALL STREET JOURNAL (WSJ) SUMMARIES:

During three weeks out of the term each student (or each group of two students) will submit the WSJ summaries. The assignment will include:

  • Find a major article on decision support systems, information systems, or related subject from the Wall Street Journal (Only!) in the past 5 years
  • Write a 4-5 sentence summary about the article (In your own words!!!)
  • Make sure to include title page that includes: Assignment Name/Topic and Number, Class Name and Number, Professor's name, Student Name, Due date, article title, author(s) of the article, date, page/section appeared (i.e. B7).
  • Make sure to provide the APA reference of the article summarized. See "APA Reference Notation for WSJ Summaries" page under course content for specifications.
  • Certificate of Authorship (Individual or group)
  • You will need to upload the summaries as MS Word document to the BlackBoard e-Drop-box.
  • Please name the files you upload to BlackBoard e-Dropbox in the following way: LastName_WSJ_No.docx (for groups use GroupX_WSJ_No.docx format).
  • So for example for John Doe submitting WSJ#1 the filename should be: "Doe_WSJ_1.docx"
  • Summaries are due by midnight on Sunday of the due week. 
  • Upload the summaries to the BlackBoard e-Dropbox.

 GRADING:

 

 

 

 

Introduction/bio post

2%

 

Discussion Topics (via e-discussion 10 out of 12 @ 3pt max each)

30%

 

E-Commerce Project Proposal (Assignment No. 1)

20%

 

E-Commerce Project Report (Assignment No. 2)

35%

 

Wall Street Journal Assignment (PPT+presentation)

10%

 

Class Participation (class discussions, use of course website, discussions forum, chat attendance, etc.) 3%  

 

 

100%

 

Grading Scale:

[93-100]

=A

 

[83-86)

=B

 

[73-76)

=C

[90-92)

=A-

 

[80-82)

=B-

 

[70-72)

=C-

[87-89)

=B+

 

[77-79)

=C+

 

Below 70

=F

 

 

 

 

 

 

 

 

 CLASS/COURSE RULES:

  • Mutual respect and courtesy.
  • Professional quality in the organization, completeness, neatness, and timeliness of any material submitted will be expected.
  • Late assignments will not be accepted! However, the professor realizes that exceptional situations (such as justified emergencies or medical situations) do occur. In such cases, please inform your professor via e-mail to obtain special permission for late submission, prior to the deadline.
  • A student may not do additional work or repeat an examination to raise a final grade.
  • All papers and assignments should include a certificate of authorship signed by the student.
  • The professor is not obligated to communicate with students via e-mail or telephone about the course or assignments after final grades have been submitted. However, official Challenge of Course Grade and Student Grievance Procedure, as outlined in the graduate catalog, will be processed.
  • Students should be aware that any submitted work for this course may be subjected to detection of breach of copyright.
 NOTE:

Although some sections above are parts of this course's syllabus, this is not the course syllabus. The purpose of this page is to allow students and prospective students to gain understanding on the nature of this course and the professor. The course syllabus will be provided via WebCT and will be available for all students who register for this course.

Looking forward "seeing" you in my class!

NSU
Yair Levy, Ph.D. (levyy@nova.edu)
Professor of Information Systems and Cybersecurity
Director, Center for e-Learning Security Research (CeLSR)
College of Engineering and Computing
Nova Southeastern University
Copyright ©  - Dr. Yair Levy, all rights reserved worldwide.
Modified  August 16, 2017